Everyday you create and give away information about yourself – little bits of you. This happens when you do a Google search, post a photograph on social media, complete an online spirit-animal test or read the news.
These little bits may seem small and inconsequential when viewed in isolation, but when collated they may create a larger image. This may reveal where you have been, what you like, what videos you watch and what articles you read. These little bits are put together to create a profile about you – one that informs decisions about which products to advertise and what content to make available to you.
It is important that you know what data is being collected about you and how it is being used, so that you can make informed decisions and exercise control over your data.
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With special thanks to Nena Maree for her wonderful illustrations.